Like any industry, the world of insurance has periods of growth that reinvent its processes. As a life insurance agent , it can be difficult to navigate this growth while focusing on growing your own business. To that end, social media influencers can help you keep a pulse on where the industry is headed and what’s new. Most of these influencers can be found on platforms like Twitter or Instagram.
Here we will list five social media influencers that you can add to your watch list. Some of them deal directly with life insurance, while others are great resources for you and your clients for tips on financial wellness. Regardless of their content, each influencer will give you and your clients unique insight on life insurance, insurtech and the best way to handle finances.
Spiros Margaris is the founder and owner of Margaris Ventures. There, he works as a venture capitalist specializing in banking, fintech and insurtech. He is a verified influencer on his Twitter account , where he keeps his audience up-to-date on the latest trends in technology within the corporate sphere.
Margaris covers everything from the future of artificial intelligence to the state of cryptocurrency, and he has a lot to discuss concerning the future of insurtech, globally. He recently interviewed a European CEO named, Oliver Lang on his podcast, Spiros Margaris’ Podcast, where they outlined visions for how technology is going to help shape and drive the insurance industry over the next decade.
His twitter feed is full of articles, blogs and retweets concerning the latest trends in global finance, insurance and technology. While his content may be broad, considering he covers insurtech on a global scale, he’s a great resource for agents to keep up on the fast-paced changes in the business world.
Another Twitter account worth following is Theodora Lau . She is an influencer, author and founder of Unconventional Ventures, a consulting service for financial corporations. Her recent book, “Beyond Good,” was a deep dive into the philosophy of businesses pursuing profits while achieving societal development goals. With her interest in financial tech, corporate responsibility and longevity, her Twitter feed offers plenty of updates, tips and articles about factors that are shaping the future of financial institutions and processes.
Lau is especially interesting to follow given her interest in businesses holding themselves accountable for societal progress. Issues like climate change and what business can do to form positive business practices are part of what makes her content so appealing to anyone hoping to own and grow their own organization.
Agents who choose to follow Lau’s Twitter account will be privy to a host of fintech updates that can help them elevate their own business while staying current with current corporate standards.
The next influencer is very active on Twitter, Instagram and every other platform worth mentioning: Dr. Robin Kiera . A lot of that has to do with his focus on marketing for insurance and other financial industries. Kiera is the founder and CEO of Digitalscouting, a consulting agency tailored to help businesses use social media.
Like Spiros Margaris, Dr. Kiera is interested in the progress of insurtech on a global scale; however, his Instagram and Twitter feeds are brimming with tips on marketing your business using social media. Any agent will find his accounts resourceful.
Paige Pritchard is another influencer who has become prolific on social media. While many of these other individuals have focused on helping companies find their footing using technology to advance their business, Pritchard is more interested in helping the consumer manage their finances. To that end, her Instagram, YouTube account and podcast (The Money Love Podcast) is a great resource to introduce to your clients.
Her posts are centered around financial wellness, whether that be handling overspending or some tips on paying off credit card debt. What’s more unique about Pritchard’s content is the nuggets of positive affirmations that she includes in her posts. Instead of advice propped up with statistics and bar graphs, Pritchard offers heartfelt advice on how to be happier about how you spend your money and when to realize that your financial situation does not define you.
Our last suggestion was recognized as a top 50 influencer of insurance by InsureTech News, Denise Garth . Garth is the Chief Strategy Officer at Majesco, another consulting agency that focuses on modernizing insurance markets in the digital age.
Garth’s feed is home to content focused on the future of the insurance industry. With a heavy highlight on insurtech, Garth’s audience is sure to be up to date with not only new technology that is shaping how insurance works but also updated to the industry that agents and clients alike can look forward to in the future.
For a life insurance agent, following her pages can be an excellent resource for approaching your clients with an angle of humanity. Pritchard does a great job of pinpointing why financial wellness makes people feel vulnerable and her voice and platform addresses those worries.
At Symmetry, we understand it’s important to be up to date on the latest improvements in the insurance industry. Following content creators is a fantastic way of doing just that, but you might find that social media can be equally as helpful in helping you support your clients and achieve your professional goals. Be sure to follow us on Instagram and Twitter to see the latest news for our organization.
As a Symmetry agent, you will have access to high-quality life insurance, disability income insurance, critical illness insurance, and annuity products from more than 30 well-known insurance companies. This gives you the flexibility and reach you need to tailor plans to meet clients' individual coverage needs.
To learn more about how to begin a fulfilling career as a life insurance agent, contact us today .
